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Kroger Community Rewards

Thanks to Kroger, you can support TSRA every time you grocery shop! Kroger Community Rewards gives back $2,500,000 annually to Middle Tennessee nonprofits, and TSRA can be part of that if you register with Kroger. Enrolling in the program doesn't take anything away from your personal Kroger fuel rewards or other Kroger programs.

It's easy to get started. You'll need your Kroger Plus Card when you enroll. If you don't have a Plus Card, you can sign up for one at the customer service counter at any Kroger store, or you can create an Alt ID online and participate in the program without using a physical Plus Card.

How to Enroll:

1. Visit
2. If you have already created an online account using your Kroger Plus Card, click on "Sign In," and then go to step 6.
3. If you have not created an online account using your Kroger Plus Card, click on "Create an Account."
4. If you are registering for the first time, you will need to enter your Kroger Plus Card number and email address and select your preferred store. Or, you can create an Alt ID to use instead of swiping a Plus Card at the store.
5. Then check your email for a confirmation link, and click on that link to confirm your account. You'll use your email address and password to sign in.
6. Click on "My Account" and then click on "Community Rewards."
7. On the Community Rewards page, search for Tennessee Scenic Rivers Association or the ID JI103, and click "Enroll."

After that, just use your Kroger Plus Card or Kroger Alt ID when you shop, and TSRA will receive a percentage of your spending. Thank you for your generous support of TSRA!

Note: Kroger's mobile app doesn't facilitate Community Rewards enrollment. If you need help enrolling, please contact us at You can read more about the Community  Rewards program in this FAQ.

Become a Workplace Giving Partner

Starting a workplace employee giving program is simple and free for your company!


  • Assign an employee giving coordinator to oversee the your giving campaign, distribute materials, collect pledge forms, complete an annual employee giving report, and forward pledge form copies to CS and your payroll department.
  • Establish a timeline. Most campaigns take place in Fall. Pledges are deducted from paychecks during the next calendar year.
  • Promote the giving campaign. Our staff will work with you to develop ideas, arrange for participating non-profits to speak at kick-offs or other events, and answer questions at the workplace.
  • Set up an automatic deduction.
  • Send campaign donations check and donor data to CS on the agreed schedule.


  • help launch your campaign
  • assist in developing a timeline
  • give you the tools to implement payroll contributions
  • provide campaign materials
  • assist you throughout the process
  • educate you on best-practices
  • advise you about online giving options to minimize paperwork

If your workplace currently has an employee giving program with other nonprofits, it’s easy to add Community Shares as a choice. 

Community Shares is dedicated to providing employees with choices in their workplace giving campaign. If you are interested in adding Community Shares to your current workplace giving campaign or want to start a new workplace giving campaign please email us at or call us at 865-522-1604!

Tennessee Scenic Rivers Association is a 501(c)3 non-profit organization, #58-1746179.

P.O. Box 159041 Nashville, Tennessee 37215-9041

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